As well as the options provided below, you can choose to restrict or block cookies through your browser settings at any time. For more information about how to do this, and about cookies in general, you can visit www.allaboutcookies.org and www.youronlinechoices.eu. However, please be aware that restricting or blocking cookies set on our website may impact the functionality or performance of the website, or prevent you from using certain services provided through the website
Necessary cookies are essential for the use of the features and services on our website. If you block these cookies we cannot guarantee access to the services provided through our website or be sure how our website will perform during your visit.
Examples of how we use these cookies include:
- Remembering which products you have placed in your shopping basket.
- Remembering that you are logged in to our website.
- Remembering the information you have entered into forms on our website (so that you don’t have to re-enter this information if you use your browser’s ‘back’ and ‘forward’ buttons to navigate through a form).
Functional cookies Functional cookies allow our website to remember choices you make, such as your user name, log in details or language preferences, and any customisations you make to pages on our website during your visit.
Examples of how we use these cookies include:
- Providing individual services, such as watching a video or commenting. Sharing information with our partners to provide a service on our website.
- The information shared is only to be used to provide the service, product or function you requested, and not for any other purpose.
- Remembering if we’ve already asked you if you want to fill in a survey. Remembering your location. Remembering your preferred language.
Performance and Analytics Cookies
Performance and Analytical cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. These cookies help us understand how people use our website. They collect information such as which pages on our website visitors go to most often, and which features they use. We use this information to improve our website and provide a better user experience. Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Examples of how we use these cookies include:
- Helping us improve our website by measuring any errors that occur. Seeing how effective adverts on our website are and trying to ensure they are as relevant as possible.
- Providing feedback to our affiliates, and third parties we have allowed to link to our website, regarding users accessing their sites.
- This information may be used by those third parties to improve their sites or services. Testing the website’s design and operability.
Marketing and Advertising Cookies
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads. These are cookies that we use to remember which pages you’ve viewed (including which adverts you’ve been shown) on our website, and to show you adverts that we think might be of interest to you, based on your browsing history on our website. We also use these cookies to limit the number of times you’re shown a particular advert.
Generators Direct Marketing and Advertising Cookies
Different web browsers may use different methods for managing cookies. Please follow the instructions below, from the web browser manufacturers directly, to configure your browser settings*.
*These links are to third-party sites, over which we have no control – no liability can be claimed if they are inaccurate.
1. Who we are
Abbey Access Ltd is located at, Unit 23, Ynyscedwyn Enterprise Park, Trawsffordd, Ystradgynlais, Swansea, SA9 1DT (VAT Number-891880380, Company Registration-6291230).
Abbey Access Ltd are committed to protecting your privacy. We will use your personal information in accordance with the Data Protection Act 1998 (the DPA), EU and UK General Data Protection Regulations (“GDPR”) and other applicable laws and regulations that relate to data protection and privacy.
You can find out how to contact us in Section 9 below.
2. Who is the data controller in respect of your personal information?
- This document tells you:
- what personal information we collect;
- why we collect this personal information;
- how we will use it;
- how long we will keep it;
- who else will see it;
- how you can contact us;
- your rights in relation to your personal information that we hold, including your rights to change, delete and see your personal information.
As described below, we may share your personal information with other organisations that may receive and process your personal information as a controller in their own right. (see Section 7 for further details).
3. What information do we collect?
We collect the following types of information:
(a) Information we collect when you register with us
When you register with us, we may ask you for a number of pieces of information including:
- your name;
- your postal/delivery address;
- your email address;
- your telephone number;
- a password – please keep this safe;
- whether you would like to receive information from us via email; information concerning your marketing preferences; and if you are placing an order, your payment card number, expiry date and CVV number.
- details of your purchases with or through us;
- Information that you provide by filling in forms, including those on our Digital Services. This includes information provided by you at the time of becoming a registered user of www.generators-direct.co.uk. This information could include your name, address, contact details such as email address and telephone number.
- When you place order(s) for goods or services (whether through our Digital Services or otherwise), we collect personal information to process and fulfil your order(s), including your payment card details and delivery address. If you become a registered user of www.generators-direct.co.uk, you can save your payment card details and delivery addresses for future use.
- information that you provide to us by using our Digital Services, including any photos you have uploaded via our Digital Services or third-party platforms (such as information when you share content on social media, write a review, ask us a question, or provide an answer via our Q&A section);
- information about your preferences in connection with our Digital Services, for the purposes of enhancing and personalising your experience;
- Details about the transactions you carry out with us, including through our Digital Services.
- CCTV footage in which you feature when you visit our premises (and, in the event that you have an accident while on our premises that you bring to our attention, we may record details of that accident and any injury you suffer in the relevant trade counter’s accident log);
- Information contained in and records of communications between us, including recordings of telephone calls and instant messaging applications.
- Information about your preferences in connection with our Digital Services, for the purposes of enhancing and personalising your experience on our Digital Services.
- Details of your visits to our Digital Services and how you use our Digital Services; this may involve the collection of, among other things, traffic data, location data (including the country and telephone area code where your computer or device is located) and details of the resources that you access (including the pages of our Digital Services that you view).
- We will also collect information concerning your marketing preferences.
4. Why do we ask for this information?
When you shop with us or at our trade counter, we may request your contact information and your payment information.
When you place an order through our contact centre or our Digital Services, we will need your contact and payment information to enable us to take payment and fulfil your order. When you want to place an order via our Digital Services, we ask you to login or register so you can open a customer profile, save your browsing information and your preferences, and retrieve them from any of your devices. You can browse our website without providing us with any of this information.
To ensure that your payment details are not being used without your consent, we will validate the name, address and any other personal information supplied by you (which may include further personal information being requested, such as your date of birth, driving licence number or passport number) and also 3D-S payment matching during the order process. By placing an order through our Digital Services or our contact centre you consent to such checks being made.
You may also provide us with your personal information via our product questions and reviews.
We will ask for or collect your personal information when you use our trade counter (if you have an account with us) and our customer support services, including telephone support and instant messaging via third party platforms.
You do not have to give us permission to use our website.
We ask for your permission to send you marketing and promotional material via post and email, so that we can send you discount vouchers, special offers, market research, and any other marketing material that we believe may be of interest to you. If you give permission, you will be able to withdraw it at any time by:
- where you are a registered user of our Digital Services,
- using the unsubscribe link in each communication we send out which will opt you out of receiving either marketing emails, as applicable;
- by using the Contact Us enquiry form on our Digital Services;
- by emailing us [email protected]
- by telephoning us 01639 849847; or
- by writing to Customer Correspondence, Abbey Access Ltd, Unit 23, Ynyscedwyn Enterprise Park, Trawsffordd, Ystradgynlais, Swansea, SA9 1DT.
Please note that, even if you choose not to receive this marketing information, we may still use your personal information to provide you with important services communications, including communications in relation to any orders you submit or products you purchase. We may also offer you the opportunity to indicate the specific types of marketing communications you are particularly interested in receiving from us; where possible, we will tailor the communications you receive to reflect your choices, but we may send you other communications that we believe may be of interest to you.
We ask for your consent before using any user generated content on our website. If you give us your consent, you will be able to withdraw it at any time by messaging us on the platform we used to contact you requesting your consent, or by contacting us using the contact details provided below in section 9.
When you use your payment card to make a purchase with us (either at our trade counter or via our Digital Services), (For security purposes, we do not keep your payment card details.) We use this information to better understand how our customers purchase from us. If you opt in to receiving marketing communications from us, we will link details of your purchases with us with the other details that we hold about you, and we may use this information to make our communications with you more relevant. We may also provide you with offers and marketing information about our products and services. We may use information we hold about you, including details of the items you have bought, to provide you with offers and information that we believe may be of interest to you in this way. You can opt out of this use of your personal information by contacting us via one of the methods above.
5. How do we use your personal information?
We have set out below the purposes for which we use your personal information. We are also required by law to state a “legal basis for processing”, i.e., to tell you on what grounds we are allowed to use your information, and this is also set out below. The legal basis for each purpose is that we have your consent for the use of your personal information, or that we need to use your personal information to perform a contract with you, or that the use of your personal information is necessary for our legitimate interests (in which case we will explain what those interests are).
|PURPOSE OF PROCESSING||Our legal basis|
|carry out our obligations under any contracts entered into between you and us. For example, we will use your payment details and delivery address to process and fulfil your order(s), and to communicate with you about your order for a service or product;||Contractual necessity – we use your personal information in order to meet our obligations under our contract with you (for example, to deliver a product you have ordered).|
|in the event that you do not complete your registration or order, we may use any contact information you have provided us to follow up on your partial registration or order;||Legitimate interests – we use your personal information in order to remind you of your partial registration or order and so that you can (if you wish) complete the registration or order.|
|contact you about leaving a review on a product or service or providing feedback once your order has been completed or the service has been provided;||Legitimate interests – we use your personal information to contact you so that we can ask you to provide feedback on the product or service you have ordered.|
|to notify you about changes to our services and to otherwise communicate with you. For example, we will use your contact details in order to respond to any queries that you submit to us;||Legitimate interests – we use your personal information to keep you up to date with information about our services, and to respond to your queries.|
|to provide you with information about products and services, including exclusive offers, vouchers, deals, and information about products and events;||Legitimate interests – we use your personal information to send you this information. In some cases (such as where we are required to do so by law) we will also ask for your consent before sending you this information (in which case we rely on consent and not legitimate interests as our legal basis).|
|to review your past purchases and viewing history on our Digital Services to provide you with special offers or to tailor your experience online;||Legitimate interests – we use your personal information to provide you with these offers and to tailor your experience when using our online services.|
|to monitor details of your visits to our Digital Services, including page views, for business and data analysis purposes and to ascertain the products, services, promotions, special offers and discounts that are likely to be of particular interest to you and to use this to send tailored marketing information to you (where we are permitted to do so). For instance, if you browse pages of our Digital Services in relation to a particular category of product, we may use this information to send you marketing communications about that category of product;||Legitimate interests – we use your personal information to (i) help us deliver the best quality of service to you and our other customers; and (ii) provide you with tailored advertising and to tailor your experience when using our Digital Services.|
|to improve and measure the effectiveness of our marketing communications, including online advertising.
We also share cookie and other data (including online and offline purchase data) with entities such as Google, YouTube, Twitter, Instagram, LinkedIn, Pinterest, Reddit, and Facebook in order to make our advertising more relevant to you. Please see our Cookies Policy for full details of the cookies. We require any such third parties to treat your personal information as fully confidential and to fully comply with all applicable data protection legislation. We sometimes compare limited information that we hold about you (for example, your email address or mobile phone number) with third parties that also hold your information or have an existing online relationship with you in order to identify you as our customer and to enable us (or third parties on our behalf) to provide you with relevant marketing online. For example, we may compare your information with the information that social media sites such as Twitter, Instagram, LinkedIn, Pinterest, Reddit, and Facebook hold on you, so that they can identify you as a Generators Direct customer and hence tailor the Generators Direct marketing you receive via their sites and products;
|Legitimate interests – we use your personal information to deliver you a tailored experience when using such Digital Services, to help us understand the effectiveness of our advertising, and to make sure you see adverts that are most relevant to you.|
|to provide, enhance and personalise your experience on our Digital Services;||Legitimate interests – we use your personal information to deliver you a tailored experience when using our Digital Services.|
|to carry out security checks to protect against fraudulent transactions and to prevent and detect criminal activity;||Legitimate interests – we use your personal information to protect against unlawful activities. In some cases, we may also be under a legal obligation to disclose your personal information (for example, to law enforcement agencies).|
|to ensure the safety and security of customers, employees and third parties at our premises;||Legitimate interests – we use your personal information to protect against unlawful activities.|
|In addition to ads and measurement products
this policy is referenced in other Google products such as the Google Maps Platform Terms of Service, the YouTube API Services Terms of Service, the reCAPTCHA Terms of Service and in Blogger.;
|Legitimate interests – we use your personal information to deliver you a tailored experience when using such Digital Services, to help us understand the effectiveness of our services|
|to address any claims made against us. For example, we may share details of our accident logs and CCTV footage with our third-party claim handlers and insurers in connection with any claim made or reasonably likely to be made against us;||Legitimate interests – we use your personal information to address any claims you make against us. In some cases, we may also be under a legal obligation to disclose your personal information (for example, in connection with legal proceedings).
Legal proceedings – where the personal information constitutes special categories of personal data (for instance, health information), we will process the information on the basis that it is necessary for the establishment, exercise or defence of legal claims (as the case may be).
|in order to comply with any legal obligation (including in connection with a court order);||Compliance with legal obligation – we process your personal information in order for us to comply with our legal obligations.|
Our Digital Services are not intended for children, and we do not knowingly collect data relating to children.
If, at any time, you wish to have your information removed from our active databases, please send an email entitled “REMOVE FROM DATABASE” to [email protected]. We will then take steps to ensure that your information is deleted as soon as reasonably practicable. There may be a small delay in updating our database and so you may still receive communications which we have already processed in our system before we updated your preferences.
Please note if you wish to remove your information, we may be unable in some circumstances to comply with our obligations and we will tell you about the implications of that decision. We need to keep and process information about you in order to undertake any repairs or replacements covered by the warranty that are required.
6. How long do we keep your personal information?
We are required by law to keep your personal information only for as long as is necessary for the purposes for which we are using it. The period for which we keep your personal information will be determined by a number of criteria, including the purposes for which we are using the information, the amount and sensitivity of the information, the potential risk from any unauthorised use or disclosure of the information, and our legal and regulatory obligations.
7. With whom do we share your personal information?
We may disclose your personal information to third parties, including in the following circumstances:
- We use third parties to carry out certain activities on our behalf that involve the processing of your personal information. For example, we may engage third party service providers to fulfil orders, deliver packages, send postal mail and email, maintain and update our databases of customer details (including the removal of repetitive or incorrect information), analyse data to help us develop, provide, and improve our products and services, provide marketing assistance, process payments and refunds, carry out surveys, provide customer service and handle claims and warranties. These third parties have access to your personal information required to perform their functions but may not use it for any other purpose. We may use the information we receive from third parties to supplement, improve and add to our databases of customer details, for purposes such as credit checking and fraud prevention.
- We may share information that we hold about you (for example, your email address and information about your purchases) with third parties that also hold your information or have an existing online relationship with you to identify you and to enable us to provide you with relevant marketing online. For instance, we may share your information with social media sites such as Facebook, Instagram, Twitter, YouTube, Pinterest, Reddit, and Google so that they can identify you as a customer of ours and can tailor the marketing we send you via their sites, applications, and products.
- We may pass your personal information to external agencies and organisations (including the police and other law enforcement agencies) for the purpose of preventing and detecting fraud (including fraudulent transactions) and criminal activity. These external agencies may check the information we give them against public and private databases and may keep a record of such checks to use in future security checks. We may also disclose your personal information to the police and other law enforcement authorities in connection with the prevention and detection of crime.
- We may pass your personal information to our third-party claim handlers and insurers in connection with any claim made or reasonably likely to be made against us. For example, we may send CCTV footage and information contained in our accident logs to our insurers.
- In the event that we sell or buy any business or assets, we may disclose your personal information held by us to the prospective seller or buyer of such business or assets. If we or substantially all of our assets are acquired by a third party (or subject to a reorganisation within our corporate group), your personal information held by us will be one of the transferred assets.
- We may pass your personal information to third parties if we are under a duty to disclose or share your personal information to comply with any legal obligation (including in connection with a court order), or to enforce or apply any agreements we have with or otherwise concerning you (including agreements between you and us or one or more of our affiliates); or to protect our rights, property, or safety or those of our customers, employees or other third parties.
- We may pass your details to additional third parties for the purpose of improving the quality and accuracy of our database, suppressing inaccurate records, appending marketing information, market research purposes/to conduct research on our behalf, to enable functionality, analytics, and/or marketing communications).
- We may share anonymous or aggregate data (such as aggregated statistics or other anonymised data) with third parties.
Links to external sites
Please note that third party websites and applications are not under our control. When you click through to these websites or access these applications you leave the area controlled by us. Similarly, where you have contacted us or shared user-generated content with us using a third-party platform (for example a social media platform), the third party(ies) that provide these platforms will use your information in accordance with their own privacy notices. We do not accept responsibility or liability for any issues arising in connection with the third party’s use of your data (including your personal information).
Where will your personal information be processed?
Your personal information may be transferred to, and stored and processed in, one or more countries outside the country in which we are established (see Who we are, above), including countries which do not provide equivalent protection for personal information. In these circumstances, we will take reasonable steps and implement appropriate measures to ensure that your personal information is adequately protected in accordance with the law.
These measures include either:
- Transferring your personal information to countries that have been deemed to provide an adequate level of protection for personal information under applicable data protection law; or
- Transferring your personal information where the recipient has agreed to an approved agreement in the form of the standard contractual clauses.
- Occasionally, we may transfer your personal information in circumstances where there are no adequate safeguards where this is permitted by data protection law.
Please contact us using the details below if you want further information on the specific safeguards used by us when transferring your personal information out of the country in which we are established.
8. Protecting your personal information
Our security procedures mean that we may occasionally request proof of identity before we are able to disclose sensitive information to you.
The transmission of information via the internet is not completely secure; this risk is common across the internet and not specific to our Digital Services. We endeavour to protect the information you provide and have various security procedures in place. We store the information provided to us on our secure servers where it can only be read by authorised personnel.
Any payment transactions are encrypted using Secure Socket Layer (SSL) technology. This protects your data while being sent over the internet from being intercepted and misused by third parties. We cannot guarantee the security of your data (including your personal information) transmitted to our Digital Services; any transmission is at your own risk.
It is important for you to protect against unauthorized access to your password and to your computing device. Be sure to sign off and close your browser when you have finished your user session. This will help to ensure that others do not access your personal information if you share your computing device or use a computing device in a public place such as a library or internet cafe.
What choices do I have?
You have the right to ask us to:
- Confirm what personal information we hold about you and provide you with a copy of that data;
- Correct any personal information that is inaccurate;
- Remove your personal information where there is no good reason for us to continue to hold that data;
- Temporarily stop using your information if you are questioning our right to use that data and in other circumstances where that right is applicable;
- Stop using your personal information unless we can demonstrate a valid reason we need to continue to hold that data e.g., to support a product warranty;
- Stop using your personal information to send you marketing materials such as our catalogue, marketing email, discounts, or vouchers.
- Provide you with the personal information that you have provided to us, in a structured and commonly used electronic format, or transmit that information directly to another company if that is technically feasible. This applies where we are using your personal information on the basis of your consent or because it is necessary to perform a contract with you (see How do we use your personal information, above).
Where you are a registered user of our website, you can update certain personal information we hold about you (including your marketing preferences) by using the Customer Account section and logging in using your username and password. We want to make sure that the personal information we hold about you and your preferences as to how we contact you are accurate and up to date. If any of the details are incorrect, please let us know (details below) and we will amend them.
You may change your preferences at any time by writing to us at:
Abbey Access Ltd, Unit 23, Ynyscedwyn Enterprise Park, Trawsffordd, Ystradgynlais, Swansea, SA9 1DT.
You can also contact us by using the Contact Us enquiry form. You can choose to stop receiving marketing emails from us by following the unsubscribe link and instructions on the respective marketing emails we send to you.
You also have the right to make a complaint to the Information Commissioner’s Office if you are not happy with how we have handled your personal information.
You can contact the supervisory authority at:
Generators Direct Entity: Abbey Access Ltd
Supervisory Authority: for UK residents; The Information Commissioner’s Office
Supervisory Authority Contact Information: https://ico.org.uk/
Access to your personal information
The DPA gives you the right to access your personal information. Your right of access can be exercised in accordance with the DPA. To request access to your personal information, please contact us using the details below.
9. How to contact us
To update your details, object to data processing, request data is erased or ask for a copy of your personal information, please feel free to contact us in any of the following ways:
online via the Contact Us enquiry form
by telephone on 01639 849847.
by telephone on [email protected]
by writing to us at:
Abbey Access Ltd, Unit 23, Ynyscedwyn Enterprise Park, Trawsffordd, Ystradgynlais, Swansea, SA9 1DT.
If you would like to contact the Data Protection Officer, please email [email protected] or write to Data Protection Officer, Abbey Access Ltd, Unit 23, Ynyscedwyn Enterprise Park, Trawsffordd, Ystradgynlais, Swansea, SA9 1DT.
10. Protecting your personal information
The transmission of information via the internet is not completely secure; this risk is common across the internet and not specific to our services. We cannot guarantee the security of your data (including your personal information) transmitted to our services; any transmission is at your own risk.
It is important for you to protect against unauthorised access to your password and to your computing device. Be sure to sign off and close your browser when you have finished your session. This will help to ensure that others do not access your personal information if you share your computing device or use a computing device in a public place such as a library or internet cafe.
We would recommend that you do not use the same password and e-mail address combination for your Generators Direct account as you use on other websites. Using the same password and e-mail address combination for multiple accounts puts your personal data at risk. Should your details be subject to a cyber-attack on another website, this can lead to your personal data being compromised in credential stuffing attacks.
11. Updates to this notice and policy changes